Objectives

This mini-site was created in conjunction with the hidden agency. The objective was to make a mini website for the 2018 season FUR NOW campaign where young talented creatives explain why they use natural fur in their work.

Unique development

The website is optimised to be fast. It uses technologies like lazy loading images that are perfect for your screen resolution, caching of all assets, HTTP/2 push and more. It uses Cloudflare to optimise and protect the security of the website.

The first page shows people standing in a line which is actually a video on a loop. Using a video trace of each person, you can hover over the video and click on each person to get their own individual video.

This seasons ad campaign was run on print, using dynamic QR codes. We were able to add links to this website and track usage via Google Analytics.